decode your
food
Search any Indian packaged product. See what's really inside.
Products Indexed
Chemicals Tracked
Categories
The Marketing Illusion
Big FMCG brands spend billions on advertisements painting their products as “healthy,” “natural,” and “fortified.” But behind the colorful packaging, the reality is hidden in micro-text on the back. They replace expensive real food ingredients with cheap chemical substitutes — hyper-processed oils like Palmolein, hidden sugars like Maltodextrin, and synthetic emulsifiers.
PurePlate strips away the marketing. We algorithmically parse the raw ingredient list of any Indian product, instantly identifying high-risk INS codes, deceptive sugars, and cheap fillers.
Expose INS Codes
We translate obscure codes like INS 627 or E150c back into plain English, revealing their true health risks.
Uncover Hidden Sugar
Brands disguise sugar under 50+ aliases. We detect Liquid Glucose, Maltodextrin, and Invert Syrup instantly.
Zero Corporate Bias
No sponsored reviews or partnerships. Every product is graded purely on chemical composition.